Paul is a former Statistics Manager at Which? and has worked as their chief external statistical consultant for over ten years. He has a PhD in pure mathematics and two other higher degrees in mathematics and applied statistics. With more than 20 years experience in the field, he has developed numerous statistical methodologies, algorithms and applications for the various companies he has worked for, many of which are still being used regularly today.
Paul has a proven ability to apply his in-depth knowledge of theoretic mathematics and statistics to solving problems in the real world. This includes building sophisticated, interactive models, enabling clients to control and optimize multi-million pound marketing campaigns.
Outside of work, Paul can often be found cheering (or shouting) at the TV whenever Spurs are playing. To relax, he likes spending time with his family, gardening, playing the piano and getting involved in his local community.
Andrew is a former Head of Business Analysis & Data at Which?, and has over 25 years of Business Analysis, Marketing and data experience. Andrew successfully transformed Which? magazine’s analytical capabilities and customer knowledge, building and developing their data sources (customer, CRM, call centre, online, geo-demographic, transactional, survey, financial), along with Graham Whitehead. Andrew is particularly skilled at translating the needs of the end user into practical, user-friendly solutions.
He has extensive experience in measuring the effectiveness of marketing activity and how to use financial metrics and business modelling to optimize it.
In his spare time Andrew is a keen cyclist and enjoys exploring the UK, both pastimes which allow him to indulge his other passions of cake and beer.
Mark has over 17 years’ experience managing market and social research, insight and evaluation projects. He has worked across a wide range of areas including public sector, media, healthcare, finance and banking, publishing, pharmaceuticals, counter extremism, FMCG and I.T. Having worked agency-side and client-side in both quantitative and qualitative roles Mark is able to assess any research problem and come up with effective solutions from a methodologically neutral viewpoint.
Mark specialises in questionnaire design, survey scripting, sampling, data analysis, continuous trackers and ad hoc projects, voice of the customer, consumer research, multi-lingual/multi-country, segmentation, advertising, audience, branding, online panels/communities and mystery shopping. He particularly enjoys delving into results to find things no-one was expecting and then using this insight to drive innovation and change.
Outside of work Mark enjoys playing various musical instruments, travelling, juggling, technology and wine.