New Methology for Analysing Choice Data

The Issue

Our client required a simulator to estimate market share for various products using data that had been collected via a non-standard stated-choice survey technique.

We designed a brand-new methodology to estimate choice coefficients for the various products from the collected data, and thus estimate market share. We further designed a simulator to allow the client to estimate fluctuation in market share via possible promotions and price changes.

The analysis technique we designed allowed the client to make use of their data which was not analysable using regular conjoint or other choice-based methods. The method was so successful that the client is considering it as an alternative to such methods future projects.